For Crypto Infrastructure Founders
GhostWork builds the BD systems L2s, storage protocols, and dev tooling companies need to land developer adoption and enterprise partnerships with one systematic motion built for a small team.
Infrastructure BD has two audiences that need different approaches: developers who adopt bottom-up and enterprises that evaluate top-down. Reaching both tracks at scale manually isn't possible for a seed-stage team running product at the same time.
30 minute call. No pitch deck. We map your actual BD bottleneck: developer adoption, enterprise partnerships, or both.
Infrastructure BD doesn't fit a standard playbook.
L2s, storage protocols, and dev tooling companies face a different distribution problem than DeFi or SaaS.
Developer adoption and enterprise partnerships need different playbooks
Developers adopt through GitHub activity, Discord, technical blog posts, and ecosystem integrations. Enterprises evaluate through formal pilots, procurement cycles, and referrals. Running both tracks manually usually means one track gets deprioritized.
Developer BD doesn't respond to traditional outreach
Cold email doesn't reach developers. They're in Discord, contributing to repos, writing on Farcaster, and showing up at hackathons. Systematic developer BD requires a different research process to find who's building in your use case and a different channel to reach them.
Platform partnerships require consistent, patient multi-stakeholder outreach
Enterprise data platforms (Snowflake, Databricks, AWS) have long evaluation cycles. The right contact isn't obvious. Getting to a partnership requires finding the right person in BD or integrations, understanding their current roadmap, and staying visible across the buying cycle without spam. That's not ad hoc work.
Your team is fully allocated to building
Seed stage infrastructure companies often have maybe 5 to 15 people. The founders are engineering. There is no BD headcount yet. The adoption bottleneck is not the product. It is that no one has time to run a systematic outreach operation while shipping.
What GhostWork builds for you
Systems that support both tracks: developer adoption and enterprise partnerships, without competing for the same person's time.
Developer ecosystem BD
We research and identify developers building in your target use cases from GitHub contributor activity, Discord communities, hackathon participants, and ecosystem signal. Personalized outreach through the channels they actually use.
Enterprise and platform partnership outreach
Systematic identification of platform integration partners and enterprise adopters. Research the right BD or integrations contact, write business-voice copy, and run the sequence across LinkedIn and email over the relevant cycle length.
Ecosystem integration pipeline
Structured tracking of potential integrators, including protocols, platforms, and developer teams that would benefit from your product. Every target is tracked across stakeholder, channel, and touchpoint so the pipeline stays visible over longer cycles.
Multi-audience copy and positioning
Technical voice for developer channels, business voice for enterprise BD. Same product, framed for the right reader. We write both so neither audience gets the copy that's clearly meant for someone else.
How it works
Start with one track. Build the system. Then the other track.
Ops audit (30 minutes)
We map your current adoption state: which developers are already using the product, which enterprise tracks are in progress, and where the bottleneck is. We pick one track to start and design the first system.
Pilot build
We build the outreach system from scratch: research the target list, write the copy in the right voice for the right audience, set up the sequences, and run the first wave. You review before anything goes out.
Running system, not a project
You get the system documented: research methodology, contact list, sequence templates, and CRM setup. You keep the working materials and we stay available for the second track when you're ready.
Crypto fluency
Know your ecosystem, your competitors
2 tracks
Developer + enterprise, running in parallel
Scoped build
Pilot to working system
Clear handoff
Lists, sequences, and setup materials
“At seed stage you're trying to run developer BD and enterprise partnerships at the same time with the same people who are also shipping. Systematic outreach was the thing that moved platform partnership conversations forward without taking someone off the build.”
Founder, crypto infrastructure protocol, Filecoin / Avalanche ecosystem
Map your adoption bottleneck
Book a free ops audit. We'll look at your current developer adoption state, which enterprise tracks are moving, and where the bottleneck is. Then we show you what a systematic BD system could look like for your infrastructure product.
Book a Free Ops Audit- Free 30-minute ops audit
- Monthly contracts, no lock-in
- 4-week pilot to first running system
- Your data stays in your isolated environment
- GDPR-compliant, hosted in Germany
Want to start with a fixed-scope engagement? See the Ghost Ops Pilot for one fixed-scope automation with a flat fee.