For B2B SaaS Founders Scaling Past Referrals
GhostWork builds and runs your outbound motion so pipeline keeps moving while you focus on product, customers, and investors.
Referrals get you to your first 10 clients. Systematic outreach gets you to 100. The gap between those two stages is where most B2B SaaS companies stall. GhostWork bridges it without adding headcount.
30-minute call. No pitch deck. We map your outreach gaps and show you what a running BD motion looks like for your stage.
Where B2B pipeline breaks down
Almost every B2B SaaS company hits the same wall at the same point. The cause is usually the same too.
Founder-led sales hits a ceiling every time
You close the first 10 deals on relationships and reputation. Then those dry up and you're staring at a blank pipeline. The companies that scale have a system running before the ceiling hits, not after.
A BD hire takes 3 to 6 months before they produce
Job post, screening, interviews, offer, onboarding, ramp. Even a good hire takes real time before they can run a serious sequence. You don't have months of comfortable drift.
Inconsistent outreach means inconsistent pipeline
When you do outreach yourself it happens in bursts between everything else. One good week, three dead weeks. Pipeline is not a one-time push. It requires consistent volume every week, without gaps, regardless of how busy you are.
Most founders are working inbound when they should be going outbound
Waiting for referrals, product-led signups, and word of mouth is a valid strategy to a point. But systematic outbound to people who don't know you yet is what separates a $1M ARR company from a $10M ARR company.
A BD motion that runs without you
Not a campaign. Not a consultant. A systematic outreach layer that keeps your pipeline full while you run the rest of the company.
Outreach Infrastructure Built Around Your Market
We scope your ICP, build your target list, write the sequences, and launch. LinkedIn outreach and email campaigns configured for your specific product, market, and buyer persona. Not a template. A system built around your actual customers.
ICP That Actually Converts
Most SaaS companies have a vague ICP document and a wide net. We work backwards from your best customers to define who to target, what signal to look for, and what message lands. Outreach built on that foundation converts at a different rate.
Pipeline Visibility Without the Spreadsheet
Every outreach touch tracked. Conversations in progress, reply rates by segment, what's converting and what's not. You see the whole motion, not just the final booking. Useful data to feed back into product and positioning.
You Close. We Open.
Your time is worth most at the table with a warm prospect, not sending cold messages to people who have never heard of you. GhostWork runs top-of-funnel at volume so your calendar fills with conversations that are already moving, not cold starts.
How it works
We scope the motion, build the system, and launch only when the targeting and copy are ready.
ICP and Outreach Audit
We start with a 30-minute call to understand your current customer base, where your best deals have come from, what you've tried in outreach, and where pipeline is stalling. We map your ICP against your actual win rate and build the targeting strategy from there.
We Build and Launch the Motion
Target list built from signal data. Sequences written for your specific buyer persona. LinkedIn and email campaigns configured and launched. Everything in your CRM. You approve the strategy before anything goes live.
Ongoing Outreach and Optimisation
Conversations surface in your inbox. We track every touch, monitor reply rates, and refine targeting as we learn what converts. Monthly reporting shows exactly what moved and what didn't.
Scoped
Build around your ICP and buyer motion
3-6 mo
How long a BD hire takes to ramp
Always on
Outreach operations without your time
No lock-in
Monthly contracts, cancel any time
“We had referrals carrying us for 18 months and then the taps slowed down. We didn't have a systematic outbound motion. GhostWork mapped the ICP, built the LinkedIn sequences and email campaigns, then helped us run the motion. The conversations they surface are different from inbound. Better qualified in some ways because we chose who we were reaching out to.”
Founder, B2B SaaS company, Seed stage
Start building pipeline before you need it
Book a 30-minute call. We'll audit your current outreach, map your ICP against your best customers, and tell you honestly whether GhostWork is the right fit for your stage.
Talk to GhostWork- Free 30-minute pipeline audit
- Scoped outreach system
- LinkedIn and email campaigns included
- Full pipeline tracking and reporting
- Monthly contracts, no lock-in
- GDPR-compliant, hosted in Germany
Want to start with a fixed-scope engagement? See the Ghost Ops Pilot for one automation, fixed scope, flat fee.