For AI and Developer Tools Founders
AI and dev tools buyers are technical. They read the first sentence and know if you researched them or copy-pasted from a list. GhostWork builds outreach that reads like a peer wrote it, at machine volume.
You have PLG traction. Now you need to build the enterprise motion. That means finding the right buyers, understanding their stack, and reaching them with something worth reading. GhostWork runs that system so your team stays focused on product and closing.
30-minute call. No pitch deck. We map your current buyer motion and where the bottleneck is.
AI and dev tools BD is harder than generic SaaS.
Your buyers are technical. Your use cases are specific. Generic outreach does not work here.
Technical buyers ignore outreach that isn't specific
An ML engineer evaluating vector databases reads cold emails differently than a VP Sales does. If your opening line could apply to anyone, it lands in the trash. The only way to get a response is to show you know their stack, their use case, and why your product fits. That research takes time most founders do not have.
PLG works until enterprise contracts matter
Self-serve signups and bottom-up adoption are great early signals. But a $50K contract goes through procurement, a security review, and a champion who had to convince their manager. That motion requires proactive outreach to the right person at the right time, not waiting for them to convert on their own.
Your founding team cannot run outbound consistently
You are shipping product, handling customers, doing investor updates. Outbound that actually converts requires consistent volume week over week, not a sprint when the pipeline looks thin. The gap between a good week and a quiet month is where most early enterprise motions die.
Hiring a full-time BD person takes months you do not have
Hiring a full-time BD person takes longer than most early pipeline plans can absorb. Even then, one person cannot run a multi-channel outbound operation at the research depth your buyers demand. You need a system, not just a headcount.
What GhostWork builds for you
A research-first outbound system that produces conversations, not just sends.
Deep prospect research
Before any message is written, we research each target: their current stack, recent job listings, funding announcements, open-source activity, and what they have said publicly about problems your product solves. Every outreach message starts from real information.
Personalized outreach at scale
Each message is written for that specific person based on that specific research. Not a template with a first-name variable. Outreach that reads like it came from a peer who actually understands what they are building. LinkedIn and email, coordinated.
ICP targeting that converts
We work backwards from your best customers to define who to prioritize: company size, funding stage, technical maturity, use case fit. Signal-based targeting so you are reaching people who are actively looking for what you have, not just anyone in the category.
Pipeline visibility and tracking
Every outreach touch logged. Reply rates by segment, conversations in progress, what is moving and what is not. You see exactly what is happening in your pipeline without having to chase it down. Monthly reporting on what worked and what to change.
How it works
Audit, build, run. You are in the loop at every step.
Ops audit (30 minutes)
We look at your current buyers, where your best deals have come from, what you have tried in outreach so far, and where the pipeline is stalling. We identify who to target first and what angle is most likely to get a response from them specifically.
Pilot build
We build the system: ICP definition, target list from signal data, message sequences written for your specific buyer, LinkedIn and email campaigns configured. You review and approve before anything goes live.
Running system with reporting
Outreach runs continuously. You get weekly visibility into conversations in progress and what is moving. Monthly we review what is converting and refine targeting. You focus on closing while we run top of funnel.
Research-first
Every message from real prospect data
Multi-channel
LinkedIn + email, coordinated
Scoped build
Audit to live outreach system
You close
We open. You handle the demos.
Map your enterprise pipeline gap
Book a free ops audit. We will look at your current buyer motion, who your best targets are, and what outreach approach makes sense for your specific product and market. No generic advice. Specific to your situation.
Book a Free Ops Audit- Free 30-minute ops audit
- Monthly contracts, no lock-in
- 4-week pilot to first running system
- Your data stays in your isolated environment
- GDPR-compliant, hosted in Germany
Want a fixed-scope engagement first? See the Ghost Ops Pilot one fixed-scope automation with a flat fee.